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Fragrance Futures Outlook: H2 2025 offers a clear view of where the global fragrance market is heading in the second half of the year. The report highlights growth drivers in the Middle East and Latin America, evolving consumer priorities around quality and sustainability, and the impact of new technologies like AI and biosynthesis.
Inside, you’ll find insights on:
Regional growth dynamics and cultural shifts
Consumer behavior, layering, and format innovation
Sustainability as a core luxury signal
Technology trends reshaping fragrance creation and retail
Strategic opportunities for brands in 2025 and beyond
This outlook is designed for fragrance houses, brand founders, investors, and innovators who want to understand the signals shaping the next phase of growth.
Fragrance Futures Outlook: H2 2025 offers a clear view of where the global fragrance market is heading in the second half of the year. The report highlights growth drivers in the Middle East and Latin America, evolving consumer priorities around quality and sustainability, and the impact of new technologies like AI and biosynthesis.
Inside, you’ll find insights on:
Regional growth dynamics and cultural shifts
Consumer behavior, layering, and format innovation
Sustainability as a core luxury signal
Technology trends reshaping fragrance creation and retail
Strategic opportunities for brands in 2025 and beyond
This outlook is designed for fragrance houses, brand founders, investors, and innovators who want to understand the signals shaping the next phase of growth.