Future of Smell
Because we are 7.5 billion noses and counting



Future of Smell helps brands and technologies create meaningful human experiences. Through design-led innovation methods we provide foresight, brand development, sensory storytelling and strategic partnerships for transformation and growth.



We believe that humans who have deeper experiences and are more aware of their senses live happier and healthier lives.  We believe that this is good for society and the world.

We add value and growth to brands by uncovering deep insights to form relevant solutions based on deep human needs.

We do this by reengaging our sense of smell and cutting edge olfactory based technologies in innovative ways through our background in design, fragrance and sensory science.

We know that when brands deliver transformative experiences they add value to lives. 


@futureofsmell on Instagram


About Olivia Jezler


With global experience in fragrance innovation from New York, Sao Paulo, and London my clients have included brands from fine fragrance to consumer goods and new technology products. From roles inside fragrance houses including IFFSymrise and Robertet, to in-house on a corporate rebranding of Brazilian Multinational Natura Cosmetics with Pentagram, I then became a research fellow in Human Computer Interaction at the SCHI LAB at University of Sussex, U.K where I won the Unilever Fragrance Tech Award. I also have collaborated with master perfumer Christophe Laudamiel over the last decade on various of his projects and immersive scent installations that have been shown around the world. Having received a degree in Design Strategy from Parsons School of Design I am now an Adjunct Professor at my alma mater and believe that when the invisible power of smell is combined with strategic design and research, it has the power to change our lives.