Future of Smell
Because we are 7.5 billion noses and counting



Future of Smell helps brands and new technologies work together to succeed in today’s marketplace. Through design-led innovation methods we provide foresight, brand development, sensory storytelling and strategic partnerships for transformation and growth.

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There is no denying that our most primal sense, smell,  the most emotionally loaded and most closely linked to memory, has by far been neglected in our rapidly progressing lives.

Yet smell impacts all facets of our lives; from our sense of alertness and motivation to perception of safety and quality, to finding a mate, to holding insights into our health.

At Future of Smell, we seek to address how smell and odor detection can impact our lives. We provide insights on where innovations in technology are taking our ability to detect, reproduce, manipulate and experience scent and the air we breathe.

Being at the cutting edge of innovations in olfactory technologies, our approach is innovative, strategic, and evidence based. We help our clients define strategies that enhance our experiences through our sense of smell.




About Olivia Jezler


I live at the intersection of fragrance, design, and the human experience and have worked globally in fragrance innovation in New York, Sao Paulo, and London. My perspective is multifaceted, from inside fragrance houses including IFFSymrise and Robertet, to working brand side on a corporate rebranding of Brazilian Multinational Natura Cosmetics, to academic research in Human Computer Interaction at the SCHI LAB at University of Sussex, U.K. and an undergraduate degree in Design Strategy from Parsons School of Design. I also have collaborated with master perfumer Christophe Laudamiel over the last 10 years on various of his projects and immersive scent installations.

I have developed strategies for numerous brands from fine fragrance to consumer goods and new technology products and believe that the invisible power of smell is yet to be discovered and implemented in ways that change our lives.