About Future of Smell
Future of Smell is an independent fragrance strategy and innovation consultancy with an international perspective on how scent is created, experienced and brought to market.
Our work is shaped by design thinking, cultural context and a curiosity about how new ideas move from possibility to commercial reality.
A broader perspective on fragrance
Our approach combines design, olfactory research and development, and emerging technology to solve fragrance challenges from multiple angles.
Fragrance does not exist in isolation. It is influenced by culture, technology, design, retail, behavior and the way people live.
Experience across different markets and cultures helps us approach complex questions creatively and connect ideas that might otherwise remain separate.
Founder
Future of Smell was founded by Olivia Jezler, whose work spans fragrance, design, innovation and emerging technology.
Her approach combines creative problem solving with research and commercial thinking, with a particular interest in new fragrance products, technologies and business models.
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