About Future of Smell
A multidisciplinary approach to fragrance
Future of Smell is a boutique consulting firm working across fragrance development, brand strategy, consumer insight, scent innovation and emerging technology.
We help brands, founders and companies develop fragrance products, evaluate new opportunities and understand how shifts in consumer behavior, science and technology can influence the future of scent.
Our work combines olfactive expertise, market intelligence, product development and research to support both established companies and new ventures.
Founder
Future of Smell was founded by Olivia Jezler, whose work spans fragrance, design, innovation and emerging technology.
Her approach combines creative problem solving with research and commercial thinking, with a particular interest in new fragrance products, technologies and business models.
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