Future of Smell
Because we are 7.5 billion noses and counting...



With global experience in fragrance innovation from New York, Sao Paulo, and London my clients have included brands from fine fragrance to consumer goods and new technology products. From roles inside fragrance houses including IFFSymrise and Robertet, to in-house on a corporate rebranding of Brazilian Multinational Natura Cosmetics with Pentagram, I then became a research fellow in Human Computer Interaction at the SCHI LAB at University of Sussex, U.K where I won the Unilever Fragrance Tech Award. I also have collaborated with master perfumer Christophe Laudamiel over the last decade on various of his projects and immersive scent installations that have been shown around the world. Having received a degree in Design Strategy from Parsons School of Design I am now an Adjunct Professor at my alma mater and believe that when the invisible power of smell is combined with strategic design and research, it has the power to change our lives.