What We Do
Fragrance Development & Brand Strategy
We help brands translate ideas into clear fragrance briefs and support the development process from concept through evaluation. This includes briefing fragrance houses, reviewing submissions and helping teams select and refine the strongest direction.
Positioning and concept development
Fragrance briefs and olfactive direction
Portfolio and collection strategy
Evaluation of fragrance house submissions
Product extensions and new formats
Launch, sampling and discovery strategy
Fragrance Startup Advisory
We work with founders from early concept through launch and growth, helping them make stronger decisions around positioning, product, market strategy and commercial opportunities.
Product and market positioning
Go-to-market strategy
Pricing and commercial strategy
Partnership and business development opportunities
Competitive landscape
Founder and leadership advisory
Fragrance Foresight & Innovation
We help companies understand shifts in fragrance, consumer behavior and technology, and identify where new opportunities are developing. Our work turns research and emerging signals into practical direction for innovation and strategy.
Fragrance trends and consumer shifts
Emerging technology landscapes
Whitespace and opportunity identification
Innovation strategy
Executive briefings and workshops
Future product and business concepts
Scent Technology & New Experiences
We help companies explore how new technologies, formats and interfaces can change the way scent is created, delivered and experienced. Our work connects emerging capabilities with practical product and business opportunities.
Scent technology and delivery systems
AI and personalization applications
Digital and connected scent experiences
Wearables and new product formats
Retail and multisensory experiences
Technology scouting and concept development
The Future of Smell Framework
We use four connected lenses to understand opportunities and make stronger product and strategic decisions.
01 Consumer
We examine how people discover, choose, use and experience scent, and how their needs and expectations are changing.
02 Market & Culture
We track category shifts, cultural signals, competitive activity and changing expectations that influence demand.
03 Fragrance & Product
We consider the fragrance itself, from ingredients and formulation to performance, format and sensory experience.
04 Science & Technology
We track new research in olfaction, sensory science and fragrance technology, and assess how it can translate into new products, experiences and business opportunities.
Have a project in mind?
Tell us what you are developing, exploring or trying to solve.