Fragrance Founder Salon
For founders, future founders and people exploring new ideas in fragrance.
A place to build fragrance ideas with more intention.
The Fragrance Founder Salon is a private fragrance founder community for people building brands, developing products and exploring what comes next in fragrance.
Join monthly conversations on development, positioning, retail, consumer behavior, personalization and innovation.
You'll receive invitations to upcoming Salon conversations, founder resources and The Smell Report. You can unsubscribe at any time.
Inside the Salon
The questions behind building a fragrance business
Fragrance development
From early concept and brief to evaluating the product and making development decisions.
Brand positioning
Clarifying what the brand stands for, who it is for and why the idea deserves attention.
Retail readiness
Understanding what stores look for and what a fragrance brand needs before approaching retail.
Portfolio strategy
Thinking beyond a single launch and building a fragrance portfolio with intention.
Consumer behavior
How discovery, fragrance wardrobes, layering and changing preferences are reshaping the category.
Personalization & innovation
Exploring custom blending, new formats, emerging retail models and different ways consumers can shape fragrance.
AI & scent technology
Understanding where AI, digital olfaction and emerging technologies may create real value.
Growth & decisions
Pressure testing ideas before committing more time, money, inventory or development resources.
How It Works
Conversations, not lectures
Each Salon centers on a focused topic, with room for founders to bring current questions, decisions and challenges into the conversation.
Sessions may also include guests from retail, fragrance development and other parts of the industry, giving founders access to perspectives that are often difficult to get while building a brand.
Who It Is For
For people actively building or exploring
- Starting a fragrance brand
- Exploring an early fragrance or business concept
- Developing a first product
- Growing an existing fragrance business
- Preparing for retail
- Rethinking positioning or portfolio strategy
- Exploring personalization, new fragrance formats or scent technology
You do not need to have everything figured out. The Salon is a place to ask better questions before making the next decision.
Future Of Smell
Built around where fragrance is going
The Salon is hosted by Olivia Jezler, founder of Future of Smell. Her work looks at fragrance development alongside the larger shifts changing the category, including personalization, consumer behavior, AI, scent technology, new product formats and the growing role of the senses in a more digital world.
The goal is not simply to help founders make another perfume. It is to help them build ideas, products and brands that make sense for where fragrance is heading.
Stay close to the conversation.
Join the community and receive invitations to upcoming Salon conversations and The Smell Report.
You'll receive invitations to upcoming Salon conversations, founder resources and The Smell Report. You can unsubscribe at any time.
Need More Support?
Work directly with Future of Smell
Future of Smell works with founders and brands on fragrance development, positioning, portfolio strategy, innovation and new product concepts.
Explore consulting →The Fragrance Founder Salon is an ongoing community for people building and exploring new ideas in fragrance, covering fragrance development, brand strategy, retail readiness, fragrance personalization, fragrance innovation, AI in fragrance and scent technology. Hosted by Olivia Jezler, founder of Future of Smell.