Blog

Ideas, insights, and emerging research at the intersection of scent, science, and technology.

Rediscovering Fragrance in a Digital Age
O J O J

Rediscovering Fragrance in a Digital Age

Fragrance has always been difficult to translate into digital formats. It lacks an obvious visual or auditory signature, and much of its impact depends on nuance and context. Yet online platforms continue to rely on simplified tools such as note pyramids, bottle photography, and broad marketing descriptors.

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