Insights & Futures
Through environmental scanning and strategic thinking, we help pave the way towards innovation and a futures ready strategy.
To create the future, we first understand the present. We investigate today’s current context through the lens of human experience, societal trends, the emerging area of digital smell-based technologies and published research. We then provoke new ways of thinking about the future and challenge deeply held assumptions. Through rich storytelling, we then craft future visions and scenarios based on possible realities. These fictions allow for space and discussion and act as catalysts to reenvision our realities – allowing us uncover insights and develop strategies towards a preferred future.
Clients: Dior, Natura & Co, Yankee Candle, Future Lab
FUTURE OF SMELL INSTAGRAM Research & Trends