Olfactive Strategy & Development


Through a deep understanding of scent and its cultural associations, we help you develop olfactive strategies that resonate emotionally and enhance customer satisfaction. 

Smells are all around us, from the drink in your hand to the smell after you clean your home, to your clean laundry, your soap and your favorite snack, all have been carefully designed for a desired emotional response. With a deep knowledge and a new approach to scanning culture and human needs, we work with master perfumers to design fragrances based on science that transcend, challenge product categories and form lasting emotional connections.

Clients: Johnson and Johnson, Nivea, L Brands, L’Oreal, Niche Brands & many more 

SMELLING  to Evaluate Creations

SMELLING to Evaluate Creations