When consumers pay more for experiences than for products, how can experiences be designed to generate excitement, transform how customers think and generate meaningful data for a brand?
Transformative Experience Design
I designed an experience for the public based on my published research. Scent was used a strategic design element to generate excitement and created an experience that could only be experienced in real life. I interviewed experts in experience design, theater, set designers and used experience frameworks to design an immersive world where the core interaction and “aha moment” was designed for - a key element in creating a transformative experience. I brought to life a futuristic world through social media promotion, visual design, storytelling and actors, method for data gathering and optimized flow of an end to end learning experience for people of all ages and abilities. Read more here.